DE - 56075 Koblenz
Teaching
Courses in marketing and business administration, including digital marketing, B2B
marketing, e-commerce, consumer behaviour, negotiation and intercultural communication.
Conferences
Selected conference presentations:
International Marketing Trends Conference
International Business Information Management Association Conference
International Conference of the Tunisian Marketing Association
International Conference on Business, Management and Economics
Academic service
Program committee member, IBIMA Conferences (since 2007)
Reviewer, International Marketing Trends Conference (since 2014)
Reviewer, Tunisian Marketing Association Conference (2017–2023)
Curriculum development and supervision
Co-development of the Master program “Connected Marketing & Digital Communication”,
University of Tunis
Supervision of Bachelor and Master theses