Campus Koblenz
Konrad-Zuse-Straße 1
DE - 56075 Koblenz
DE - 56075 Koblenz
Acting Professor (Vertretungsprofessorin) – General Business Administration, in particular
Marketing
PROFILE
Since 2025 Acting Professor at Hochschule Koblenz.
2022–2025 Senior International Lecturer at Hochschule Koblenz.
Teaching and research in marketing, with a focus on digital marketing and customer
relationship management.
Research areas: digital marketing, relationship marketing, consumer behaviour.