Dr. Aida Matri Ben Jemaa

Acting Professor (Vertretungsprofessorin) – General Business Administration, in particular
Marketing

PROFILE
Since 2025 Acting Professor at Hochschule Koblenz.
2022–2025 Senior International Lecturer at Hochschule Koblenz.
Teaching and research in marketing, with a focus on digital marketing and customer
relationship management.
Research areas: digital marketing, relationship marketing, consumer behaviour.