Campus Koblenz
Konrad-Zuse-Straße 1
DE - 56075 Koblenz
DE - 56075 Koblenz
- Innovatives Nachhaltigkeitsmarketing in Deutschland
Hälsig, Frank; Degenkolb, Jonas - Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing
Röding, Tobias; Schell, Eric; Wagner, Gerhard et al. - The Effects of Non-central Information Cues in Social Media Posts: An Eye-Tracking Experiment with High- and Low-Involvement Product Posts
Hälsig, Frank; Mueller, Stefanie; Eltner, Robin et al. - The Importance of Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderation of Touchpoints
Klink, Angelina; Swoboda, Bernhard; Hälsig, Frank - Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery Retailing
Schell, Eric; Roeding, Tobias; Schramm-Klein, Hanna et al. - How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nations
Zimmer, Lukas; Swoboda, Berhard; Hälsig, Frank - Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel Shopping
Fränzel, Nils; Hälsig, Frank - Jenseits von CSR: Markenaktivismus als neue Währung der Reputationsökonomie
König, Hanna; Hälsig, Frank - Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al. - Vergütungssysteme: Wie Sie Anreize für die Mitarbeiter schaffen
Hälsig, Frank - Analyzing Omni-channel Image Transmissions Using Longitudinal and Cross-sectional Data
Winters, Amelie; Swoboda, Bernhard; Hälsig, Frank - Perceived Consistency of the Retailers’ Marketing Instruments is the Key to Create a Strong Retail Brand
Hälsig, Frank - Ensuring global protein supply by sustainable fish farming: Broad representative empirical analysis to reveal consumers attitudes regarding
sustainability, environmentalism, health awareness
Schwarz, Nicole; Hälsig, Frank; Selle, Stefan et al. - Entwicklung von Anreiz- und Vergütungssystemen für den Vertrieb mittels morphologischem Kasten
Hälsig, Frank - Methoden zur Messung von Zahlungsbereitschaften: Gabor-Granger-Methode und Price-Sensitivity-Meter
Hälsig, Frank - Sharing apparel: Why do consumers wear someone else's clothes? A study using structural equation modeling to identify influencing factors for consumers' sharing intention
Hälsig, Frank; Rach, Noreen; Schwarz, Nicole et al. - Sharing Economy and Sustainability: Why do consumers wear someone else’s clothes? A study using structural equation modelling to identify
influencing factors for consumers’ sharing intention
Hälsig, Frank; Rach, Noreen; Ackermann, Carolin et al. - What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna et al. - Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al. - Analyzing drivers of consumers’ acceptance of mobile proximity payment
Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna - An empirical investigation of consumers’ willingness to pay mobile in stores
Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna - Digitalisierung – Die schnellste Revolution aller Zeiten
Hälsig, Frank - Experten-Interview: Digitale Service-Konzepte für Anlagen- und Maschinenbau: Service 4.0 – So sichern Sie sich Ihren Wettbewerbsvorteil
Hälsig, Frank - Are consumers ready for M-Payment? Using TRI 2.0 to investigate consumers' acceptance of instore mobile payment
Hälsig, Frank; Wagner, Gerhard; Koop, Torben et al. - Predictors and effects of retail brand equity – A cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - Predictors and effects of retail brand equity – A cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - Do External and Internal Factors Determine Corporate Reputation Across Nations
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank - Do External and Internal Factors Determine Corporate Reputation Across Nations
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank - Durchbruch von Mobile Payment nur über Mehrwertdienste
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan - Investigating Reciprocal Effects between Retail Brand and Perceived Value
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - Untersuchung und Entwicklung von integrativen Lösungen im Mobile Commerce in Deutsch-land: eine Studie im Rahmen des Research
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan - Is the decision of SMEs to establish an online shop influenced by institutional pressure?
Morschett, Dirk; Hälsig, Frank; Swoboda, Bernhard - It is all about the Perceived Consistency of the Retail Marketing Instruments when Creating a Strong Retail Brand
Hälsig, Frank; Swoboda, Bernhard; Schramm-Klein, Hanna et al. - Being Global Brands Within a Local Business? Lessons Learned from International Retailers
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank - Being Global Brands Within a Local Business? Lessons Learned from International Retailers
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank - Building a Strong Retail Brand: A Comparative Analysis of Non-Food-Retail Sectors
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al. - Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al. - Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al. - Perceptions of Grocery Retail Formats in Emerging Countries
Swoboda, Bernhard; Berg, Bettina; Hälsig, Frank - Store communication of family-owned retailers: A field experiment
Swoboda, Bernhard; Hälsig, Frank - Aufbau einer multinationalen Corporate Identity als Bestandteil der Untemehmenspersönlichkeit -
Das Beispiel der Henkel-Gruppe
Swoboda, Bernhard; Hälsig, Frank - Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Hälsig, Frank - Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Hälsig, Frank - Determinants of a retail brand strength: a comparative analysis of different retail sectors based on multi-group structural equitation modelling
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al. - Neuere Vertriebswege
Swoboda, Bernhard; Hälsig, Frank - The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Building a Strong Retail Brand
Hälsig, Frank; Swoboda, Bernhard; Forscht, Thomas - The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty
Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank - An intersector analysis of the relevance of service in building a strong retail brand
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al. - An intersector analysis of the relevance of service in building a strong retail brand
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al. - Analysis of the Influence of Customer’s Shopping Motives on the Impact of Retailer Attrib-utes on Customer-Based Re- tail Brand Equity
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al. - Building a Strong Retail Brand: An Integrated Model and an Empirical Comparison between Different Retail Sectors
Swoboda, Bernhard; Hälsig, Frank - Einfluss von Einkaufsmotiven auf den Aufbau einer Händlermarke - eine Mehrgruppenkausalbetrachtung
Swoboda, Bernhard; Hälsig, Frank; Morschett, Markus - Enhancing Customer-Based Retail Brand Equity: A Comparison of the Influence of Different Retail Marketing
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al. - Intersectoral Analysis of the Relevance of Service Quality in Retailing
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk - Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und Optionen für mittelständische Fashion-Händler
Swoboda, Bernhard; Hälsig, Frank; Meierer, Markus - Kundenbindung durch den Aufbau einer starken Retail Brand und den Einsatz spezifischer Kundenbindungsinstrumente
Swoboda, Bernhard; Hälsig, Frank; Forscht, Thomas - Potentials of RFID: A Conjoint-Based Preference Analysis Regarding Buying Groups
Schröder, Christoph; Swoboda, Bernhard - The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Creating Customer-Brand Retail Brand Equity
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al. - Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank - Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank - Change of foreign operation method: analysis of mode increases and reductions
Swoboda, Bernhard; Foscht, Thomas; Hälsig, Frank - Intersectoral analysis of the impact of retailer attributes on customer-based retail brand equity: an integrated model and an empirical comparison between different retail sectors
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk