Campus Koblenz
Konrad-Zuse-Straße 1
DE - 56075 Koblenz
DE - 56075 Koblenz
- Innovatives Nachhaltigkeitsmarketing in Deutschland
Hälsig, Frank; Degenkolb, Jonas - Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing
Röding, Tobias; Schell, Eric; Wagner, Gerhard et al. - The Effects of Non-central Information Cues in Social Media Posts: An Eye-Tracking Experiment with High- and Low-Involvement Product Posts
Hälsig, Frank; Mueller, Stefanie; Eltner, Robin et al. - The Importance of Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderation of Touchpoints
Klink, Angelina; Swoboda, Bernhard; Hälsig, Frank - Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery Retailing
Schell, Eric; Roeding, Tobias; Schramm-Klein, Hanna et al. - How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nations
Zimmer, Lukas; Swoboda, Berhard; Hälsig, Frank - Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel Shopping
Fränzel, Nils; Hälsig, Frank - Jenseits von CSR: Markenaktivismus als neue Währung der Reputationsökonomie
König, Hanna; Hälsig, Frank - Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al. - Vergütungssysteme: Wie Sie Anreize für die Mitarbeiter schaffen
Hälsig, Frank - Analyzing Omni-channel Image Transmissions Using Longitudinal and Cross-sectional Data
Winters, Amelie; Swoboda, Bernhard; Hälsig, Frank - Predictors and effects of retail brand equity – A cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - Do External and Internal Factors Determine Corporate Reputation Across Nations
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank - Being Global Brands Within a Local Business? Lessons Learned from International Retailers
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank - Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al. - Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Hälsig, Frank - An intersector analysis of the relevance of service in building a strong retail brand
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al. - Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank