- Innovatives Nachhaltigkeitsmarketing in Deutschland
Hälsig, Frank; Degenkolb, Jonas
Schuster, G.; Bornemeyer, C. (Hrsg). Handbuch Innovatives Marketing. Springer Gabler 2026 S. 1 - 17
- Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing
Röding, Tobias; Schell, Eric; Wagner, Gerhard et al.
The International Review of Retail, Distribution and Consumer Research. Bd. 36. H. 1. Informa UK Limited 2025 S. 192 - 215
- The Effects of Non-central Information Cues in Social Media Posts: An Eye-Tracking Experiment with High- and Low-Involvement Product Posts
Hälsig, Frank; Mueller, Stefanie; Eltner, Robin et al.
European Marketing Academy (EMAC) Conference. Saarland. 2025
- The Importance of Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderation of Touchpoints
Klink, Angelina; Swoboda, Bernhard; Hälsig, Frank
American Marketing Association (AMA) Summer Academic Conference. Chicago. 2025
- Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery Retailing
Schell, Eric; Roeding, Tobias; Schramm-Klein, Hanna et al.
American Marketing Association (AMA (Hrsg). Bukarest. 2024
- How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nations
Zimmer, Lukas; Swoboda, Berhard; Hälsig, Frank
European Marketing Academy (EMAC) Conference (Hrsg). Bukarest. 2024
- Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel Shopping
Fränzel, Nils; Hälsig, Frank
European Marketing Academy (EMAC) Conference (Hrsg). Bucharest. 2024
- Jenseits von CSR: Markenaktivismus als neue Währung der Reputationsökonomie
König, Hanna; Hälsig, Frank
Schmidt, Holger J.; Baumgarth, Carsten; Redler, Jörn (Hrsg). Forum Markenforschung 2023. Springer Gabler 2023 S. 127 - 138
- Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
Marketing: ZFP - Journal of Research und Management. Bd. 43. H. 1/2. 2021 S. 23 - 36
- Vergütungssysteme: Wie Sie Anreize für die Mitarbeiter schaffen
Hälsig, Frank
ADITO Blog der CRM Ratgeber. 2021
- Analyzing Omni-channel Image Transmissions Using Longitudinal and Cross-sectional Data
Winters, Amelie; Swoboda, Bernhard; Hälsig, Frank
American Marketing Association (AMA) (Hrsg). San Francisco. 2020
- Perceived Consistency of the Retailers’ Marketing Instruments is the Key to Create a Strong Retail Brand
Hälsig, Frank
Schmidt, Holger J.; Baumgarth, Carsten (Hrsg). Forum Markenforschung 2018. Spriger Gabler 2020 S. 35 - 51
- Ensuring global protein supply by sustainable fish farming: Broad representative empirical analysis to reveal consumers attitudes regarding
sustainability, environmentalism, health awareness
Schwarz, Nicole; Hälsig, Frank; Selle, Stefan et al.
European Marketing Academy (EMAC) Conference (Hrsg). Hamburg. 2019
- Entwicklung von Anreiz- und Vergütungssystemen für den Vertrieb mittels morphologischem Kasten
Hälsig, Frank
Purle, Enrico; Steimer, Susanne; Hamel, Marko (Hrsg). Toolbox für den B2B-Vertrieb. Schäffer-Poeschel 2019 S. 46 - 50
- Methoden zur Messung von Zahlungsbereitschaften: Gabor-Granger-Methode und Price-Sensitivity-Meter
Hälsig, Frank
Purle, Enrico; Steimer, Susanne; Hamel, Marko (Hrsg). Toolbox für den B2B-Vertrieb. Schäffer-Poeschel 2019 S. 165 - 170
- Sharing apparel: Why do consumers wear someone else's clothes? A study using structural equation modeling to identify influencing factors for consumers' sharing intention
Hälsig, Frank; Rach, Noreen; Schwarz, Nicole et al.
International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (Hrsg). Zaragoza. 2019
- Sharing Economy and Sustainability: Why do consumers wear someone else’s clothes? A study using structural equation modelling to identify
influencing factors for consumers’ sharing intention
Hälsig, Frank; Rach, Noreen; Ackermann, Carolin et al.
European Marketing Academy. Hamburg. 2019
- What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna et al.
European Marketing Academy Annual Conference (Hrsg). Hamburg. 2019
- Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
Bruhn, Manfred; Hadwich, Karsten (Hrsg). Forum Dienstleistungsmanagement 2018. 2018 S. 211 - 233
- Analyzing drivers of consumers’ acceptance of mobile proximity payment
Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna
Winter American Marketing Association (AMA) Conference Proceedings (Hrsg). Orlando. 2017
- An empirical investigation of consumers’ willingness to pay mobile in stores
Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna
International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (Hrsg). Dublin. 2017
- Digitalisierung – Die schnellste Revolution aller Zeiten
Hälsig, Frank
bfd Infoline. 2017
- Experten-Interview: Digitale Service-Konzepte für Anlagen- und Maschinenbau: Service 4.0 – So sichern Sie sich Ihren Wettbewerbsvorteil
Hälsig, Frank
BvDe Magazine. 2017
- Are consumers ready for M-Payment? Using TRI 2.0 to investigate consumers' acceptance of instore mobile payment
Hälsig, Frank; Wagner, Gerhard; Koop, Torben et al.
European Marketing Academy (EMAC) Conference Proceedings. Saarland. 2016
- Predictors and effects of retail brand equity – A cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Journal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
- Predictors and effects of retail brand equity – A cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Journal of Retailing and Consumer Services. H. 31. Elsevier 2016
- Do External and Internal Factors Determine Corporate Reputation Across Nations
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
European Academy of Marketing. Leuven. 2015
- Do External and Internal Factors Determine Corporate Reputation Across Nations
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
European Academy of Marketing (Hrsg). Leuven. 2015
- Durchbruch von Mobile Payment nur über Mehrwertdienste
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan
markenartikel. 2015
- Investigating Reciprocal Effects between Retail Brand and Perceived Value
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
American Marketing Association (Hrsg). San Antonio. 2015
- Untersuchung und Entwicklung von integrativen Lösungen im Mobile Commerce in Deutsch-land: eine Studie im Rahmen des Research
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan
Saarland. 2015
- Is the decision of SMEs to establish an online shop influenced by institutional pressure?
Morschett, Dirk; Hälsig, Frank; Swoboda, Bernhard
European Academy of Marketing (Hrsg). Valencia. 2014
- It is all about the Perceived Consistency of the Retail Marketing Instruments when Creating a Strong Retail Brand
Hälsig, Frank; Swoboda, Bernhard; Schramm-Klein, Hanna et al.
European Academy of Marketing (Hrsg). Valencia. 2014
- Being Global Brands Within a Local Business? Lessons Learned from International Retailers
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
American Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013
- Being Global Brands Within a Local Business? Lessons Learned from International Retailers
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
American Marketing Association (AMA) Summer Marketing Educators' Conference (Hrsg). Boston. 2013
- Building a Strong Retail Brand: A Comparative Analysis of Non-Food-Retail Sectors
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
European Academy of Marketing (Hrsg). Istanbul. 2013
- Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
International Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974
- Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
International Journal of Retail and Distribution Management. Bd. 37. H. 11. 2009 S. 952 - 974
- Perceptions of Grocery Retail Formats in Emerging Countries
Swoboda, Bernhard; Berg, Bettina; Hälsig, Frank
The New Millennium, Evans. 2009 S. 345 - 351
- Store communication of family-owned retailers: A field experiment
Swoboda, Bernhard; Hälsig, Frank
Proceedings of the International Conference on Business Excellence. Bd. 3. Warsaw: Sciendo 2009 S. 212 - 219
- Aufbau einer multinationalen Corporate Identity als Bestandteil der Untemehmenspersönlichkeit -
Das Beispiel der Henkel-Gruppe
Swoboda, Bernhard; Hälsig, Frank
Zentes, Joachim; Swoboda, Bernhard (Hrsg). Fallstudien zum Internationalen Management. 2. Aufl. Spriger Gabler 2008 S. 685 - 700
- Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Hälsig, Frank
Wiesbaden: Gabler 2008
- Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Hälsig, Frank
Wiesbaden. 2008
- Determinants of a retail brand strength: a comparative analysis of different retail sectors based on multi-group structural equitation modelling
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
Proceedings of the 37th European Marketing Academy (Hrsg). Brighton. 2008
- Neuere Vertriebswege
Swoboda, Bernhard; Hälsig, Frank
Häberle, Siegfried Georg (Hrsg). Das neue Lexikon der Betriebswirtschaftslehre. 2008 S. 1331 - 1333
- The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Building a Strong Retail Brand
Hälsig, Frank; Swoboda, Bernhard; Forscht, Thomas
Proceedings of the AMA Winter Marketing Educators' Conference (Hrsg). Austin. 2008
- The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty
Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank
European Advances in Consumer Research. H. 8. 2008 S. 417 - 418
- An intersector analysis of the relevance of service in building a strong retail brand
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
Managing Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448
- An intersector analysis of the relevance of service in building a strong retail brand
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
Managing Service Quality: An International Journal. Bd. 17. H. 4. emerald 2007 S. 428 - 448
- Analysis of the Influence of Customer’s Shopping Motives on the Impact of Retailer Attrib-utes on Customer-Based Re- tail Brand Equity
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
World Marketing Congress of the Academy of Marketing Science (Hrsg). Verona. 2007
- Building a Strong Retail Brand: An Integrated Model and an Empirical Comparison between Different Retail Sectors
Swoboda, Bernhard; Hälsig, Frank
European Marketing Association Conference (Hrsg). Reykjavik. 2007 S. 260 - 267
- Einfluss von Einkaufsmotiven auf den Aufbau einer Händlermarke - eine Mehrgruppenkausalbetrachtung
Swoboda, Bernhard; Hälsig, Frank; Morschett, Markus
Ahlert, Dieter; Olbrich, Rainer; Schröder, Hendrik (Hrsg). Shopper Research - Kundenverhalten im Handel. Deutscher Fachverlag 2007 S. 19 - 38
- Enhancing Customer-Based Retail Brand Equity: A Comparison of the Influence of Different Retail Marketing
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
Academy of Marketing Science (Hrsg). Verona. 2007
- Intersectoral Analysis of the Relevance of Service Quality in Retailing
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk
Marketing Association (Hrsg). Otago. 2007
- Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und Optionen für mittelständische Fashion-Händler
Swoboda, Bernhard; Hälsig, Frank; Meierer, Markus
Zentes, Joachim (Hrsg). Faszination Handel - 50 Jahre Saarbrücker Handelsforschung. 2007 S. 189 - 210
- Kundenbindung durch den Aufbau einer starken Retail Brand und den Einsatz spezifischer Kundenbindungsinstrumente
Swoboda, Bernhard; Hälsig, Frank; Forscht, Thomas
Reimann, Eckhard; Sexauer, Hagen J. (Hrsg). Handbuch Praxis Kundenbindungs-Management. 2007 S. 523 - 544
- Potentials of RFID: A Conjoint-Based Preference Analysis Regarding Buying Groups
Schröder, Christoph; Swoboda, Bernhard
The European Association for Education and Research in Commercial Distribution (Hrsg). Saarbrücken. 2007 S. 1480 - 1505
- The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Creating Customer-Brand Retail Brand Equity
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
14th International Conference on Research in the Distributive Trades (Hrsg). Saarbrücken. 2007 S. 750 - 775
- Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
The International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. Informa UK Limited 2007 S. 253 - 282
- Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
The International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. 2007 S. 253 - 282
- Change of foreign operation method: analysis of mode increases and reductions
Swoboda, Bernhard; Foscht, Thomas; Hälsig, Frank
Proceedings of the 35th European Marketing Academy. Athen: European Marketing Academy 2006
- Intersectoral analysis of the impact of retailer attributes on customer-based retail brand equity: an integrated model and an empirical comparison between different retail sectors
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk
Hemstead, N.Y.: Hofstra University 2006
