Prof. Dr. Andreas Hesse
Prodekan
Campus Koblenz
Konrad-Zuse-Straße 1
DE - 56075 Koblenz
DE - 56075 Koblenz
- Beyond the Real World: Exploring the Emergence of Marketing Communications in Virtual Reality Applications
Hesse, Andreas; Breidbach, Timo; Buschbaum, Eva-Marie et al. - Let your Audience Create Content for your Audience
Hesse, Andreas; Franke, Meike - Markenkommunikation und Werbung in der virtuellen Realität des Metaverse
Hesse, Andreas - Demarketing- Gezielte Nachfragereduzierung: Typologie und Wahrnehmung einer scheinbar unlogischen Bewegung
Hesse, Andreas - Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
Hesse, Andreas; Rundau, Jessika - Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
Hesse, Andreas; Rundau, Jessika - Markenkommunikation und Werbung im Metaverse – Immersion und Interaktion in Advergames und Adverworlds
Hesse, Andreas - Der Anlass bestimmt das Format - Situative Mehrwerte digitaler In-Store-Anwendungen
Hesse, Andreas; Esser, Martin - Employees as Corporate Influencers and Co-creators of Brand-Meaning
Hesse, Andreas; Schmidt, Holger J. - How posting in social networks affects employee-based brand equity
Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja et al. - Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
Hesse, Andreas; Bündgen, Karolin; Claren, Saskia et al. - Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura et al. - How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas; Rünz, Sofie - Digitalization and Leadership – How Experienced Leaders Interpret Daily Realities in a Digital World
Hesse, Andreas - Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany
Hesse, Andreas; Kreutzer, Karin; Diehl, Marjo-Riitta