- Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing an der Hochschule Koblenz (seit 1998)
- Dekan Fachbereich Wirtschaftswissenschaften an der Hochschule Koblenz (2018 – 2021)
- Auslandsbeauftragter des Fachbereichs Wirtschaftswissenschaften (2001 - 2018)
- Programmbeauftragter B.Sc. Marketing and International Business (2011 - 2025)
- External examiner BA Management an der Robert Gordon University, Aberdeen (2008 – 2012)
- Honorarprofessor an der Haaga-Helia University of Applied Sciences, Helsinki (1999 - 2019)
- Honorarprofessor an der Université Paris XII (1999 – 2005)
- Gastvorselungen an Partnerhochschulen im Ausland : Vancouver Island University (Canada), University of Cyprus Nicosia (Cyprus), University of Eastern Finland Joensuu and Kuopio (Finland), Université Du Littoral Côte d'Opale Longuenesse (France), Université de Tours (France), TEI Athens (Greece), TEI Thessaloniki (Greece), Università di Cassino (Italy), Warsaw University of Technology (Poland), Robert Gordon University Aberdeen (Scotland), Cape Peninsula University of Technology Cape Town (South Africa), Universidad de Zaragoza (Spain), Högskolan Kristianstad (Sweden), Dokuz Eylül University Izmir (Turkey)
- Professor of Business Administration and Marketing at Hochschule Koblenz (since 1998)
- Dean Faculty of Business and Management at Hochschule Koblenz (2018 – 2021)
- Academic coordinator international partners Faculty of Business and Management (2001 - 2018)
- Programme coordinator B.Sc. Marketing and International Business (2011 - 2025)
- External examiner BA Management at Robert Gordon University, Aberdeen (2008 – 2012)
- Visiting professor at Haaga-Helia University of Applied Sciences, Helsinki (1999 - 2019)
- Visiting professor at Université Paris XII (1999 – 2005)
- Guest lectures at partner universities abroad: Vancouver Island University (Canada), University of Cyprus Nicosia (Cyprus), University of Eastern Finland Joensuu and Kuopio (Finland), Université Du Littoral Côte d'Opale Longuenesse (France), Université de Tours (France), TEI Athens (Greece), TEI Thessaloniki (Greece), Università di Cassino (Italy), Warsaw University of Technology (Poland), Robert Gordon University Aberdeen (Scotland), Cape Peninsula University of Technology Cape Town (South Africa), Universidad de Zaragoza (Spain), Högskolan Kristianstad (Sweden), Dokuz Eylül University Izmir (Turkey)
- Marketing und Marktforschung
- Internationales Marketing
- Konsumentenforschung