mechanisms of brand management work in a globalized, digital and co-creative world? The module "Brand management in a digital world" is devoted to these and similar questions. We explain the basics of brand [...] einsetzen. Teil B: The International World (Lehrsprache: Englisch) Globalisation- what does it really mean? Emerging markets- importance of, characteristics, world class companies from Institutional voids [...] Studieninhalte Der Schwerpunkt Marketing besteht aus zwei Modulen: "Brand management in a digital world" wird im Wintersemester gelesen. Die Lehrsprache ist abhängig von der Zusammensetzung der Teilnehmer
mechanisms of brand management work in a globalized, digital and co-creative world? The module "Brand management in a digital world" is devoted to these and similar questions. We explain the basics of brand [...] einsetzen. Teil B: The International World (Lehrsprache: Englisch) Globalisation- what does it really mean? Emerging markets- importance of, characteristics, world class companies from Institutional voids [...] Studieninhalte Der Schwerpunkt Marketing besteht aus zwei Modulen: "Brand management in a digital world" wird im Wintersemester gelesen. Die Lehrsprache ist abhängig von der Zusammensetzung der Teilnehmer
mechanisms of brand management work in a globalized, digital and co-creative world? The module "Brand management in a digital world" is devoted to these and similar questions. We explain the basics of brand [...] einsetzen. Teil B: The International World (Lehrsprache: Englisch) Globalisation- what does it really mean? Emerging markets- importance of, characteristics, world class companies from Institutional voids [...] Studieninhalte Der Schwerpunkt Marketing besteht aus zwei Modulen: "Brand management in a digital world" wird im Wintersemester gelesen. Die Lehrsprache ist abhängig von der Zusammensetzung der Teilnehmer
on practical application of knowledge through projects and real-world scenarios prepared me for the challenges of the professional world. International Affairs Officer Sophia Sturm Raum: J025 [...] of the university. Interacting with fellow students from various countries opened up a whole new world of perspectives and ideas. The multicultural atmosphere not only enhanced my understanding of different [...] also equipped me with invaluable interpersonal skills that are crucial in today's interconnected world. Beyond the academic sphere, the university facilitated numerous cultural exchange programs and events
beautiful world in and around Germany and experience its rich history and culture. One of the most rewarding elements of my exchange experience was meeting people from many countries over the world. I had [...] My time in Germany also included my first plane journey, an adventure. I was excited to see the world from above and to travel to places I had only watched in movies and cartoons. I also went on several [...] to various cultures widened my horizons. It helped me to acquire a more profound knowledge of the world. I got the golden chance to compare my skills and knowledge with these people, which made me understand
things than you have expected. It was such a nice experience to get to know people from all over the world and learn about their countries and cultures, to see how different but similar we are. Although I [...] „Embracing Cultural Diversity “was a very interesting experience. A room full of people from all over the world, India, South Korea, Georgia, Ukraine, Albania, Australia, England, Jordan, Germany, Georgia, Turkey
wealth and the diversity of people I met. I was lucky to rub shoulder with persons from all over the world, for example Taiwan, Greece, Italy, Japan, Egypt or Tunisia. My social circle has expanded far beyond [...] Each of these individual stories has left a lasting imprint on my future and my perception of the world. One thing that scared me a lot was my English. I could read, understand and even write it, but it [...] life lesson, a period during which I broadened my horizons, developed a deeper understanding of the world and forged bonds that will last well beyond this unique experience. I'm so grateful to have been able
linguistic dimension to my cultural exploration . Each interaction has been a window into a different world, fostering global friendships that will undoubtedly last a lifetime. This Erasmus experience has been [...] mpus made me see and appreciate how many different and beautiful things there are all around the world. In essence, my Erasmus adventure has been a symphony of cultures, a celebration of traditions, and
circumstances, I could take only two courses: German language A1 and Brand Management in the Digital world. Both were very pleasant experiences. The German course was interactive and easy to follow. The study [...] lighted the spark for learning it. Unfortunately, I could not enjoy the Brand Management in the Digital world course to its fullest extent, I applied to it quite late and it was in German at the time I did. I
group dynamics, thereby helping me think on different tangents and broaden my understanding of the world. Furthermore, I thoroughly enjoyed the teaching style at RheinAhrCampus, we had tons of presentations [...] from this study program and will emerge as a well-rounded global citizen ready to tackle the VUCA world.