What does health and social management mean?
Both the health care industry as well as the social sector are facing major challenges. An aging and socially diverse society, increased competition and high quality medical and social care are driving up costs, while only limited financial and human resources are available to address this. This poses major challenges for the health and social care system. Therefore, business aspects must also be taken into account when working in health and social services. Today, business disciplines such as business management, controlling and financial management, marketing or human resources management – just to name a few – ensure the survival of hospitals, relief organizations, nursing homes, institutions for the disabled, outpatient services or non-profit organisations. At the same time, however, it is particularly important in the management of health care and social organisations to not lose sight of legal and ethical values.