Study Management, Leadership, Innovation

• A Business Administration degree with a cross-industry focus on innovation management and business management
• Studies with a pronounced practical orientation through projects with practical placement partners, guest lecturers and field trips
• International experience at partner universities around the world or through internships abroad
• A Study programme with future-oriented content, such as organisational psychology, app programming, design thinking or agile project management

• A Bachelor's degree as a qualification for a professional career in companies, senior civil service or for Master's degree programmes at universities and universities of applied sciences

   

Management, Leadership, Innovation is a Business Administration degree and belongs to the business and economics studies. The Bachelor's programme teaches general business knowledge supplemented by specific content such as innovation management and business management.

Various practical projects in cooperation with innovative regional and national companies and a mandatory phase abroad are also the keys to excellent career prospects after graduation.

The "Management, Leadership, Innovation" programme generally qualifies students for all professions in which holders of a degree in Business Administration with a general education are in demand.
The Bachelor's degree is the first academic degree qualifying graduates for a profession.

The educational goal is for graduates to be able to perform technical and leadership tasks in lower and middle management. Due to their generalist training in business administration, they are often employed in cross-sectional roles within companies. This includes customer, product or project management, among other things.

Job titles can include:

• Project manager
• Product manager
• Account manager

The entrepreneurial components of the programme can also allow for the following careers:

• Founder
• First-hour employee of a start-up